Intertextuality- Denotes the transposition of one (or several) sign systems.
Intertextuality is everywhere, but the most obvious form of intertextuality for me is used in film and televison.
This example above was taken from the Austin Powers movie ~(left) and The Bond movie 'You only live twice'
Here Mike Myers is in costume as Doctor Evil, which looks incredibly similar to The Bond Movie villain played by Ernst Stavro Blofeld. The similarities between these Dr Evil and this James Bond villain are used on purpose. It is a sort of shout out to the fans of 'You only live twice' It is a sort of private joke between the filmakers and those who have seen the Bond film. This does not mean however that those who have not seen the bond film will not recognise this bald villain with a cat as familar, this type of villain has been used in other movies and telvison before Austin Powers eg Inspector gadget
'The Claw' Villain from the inspector gadget cartoon also references the Bond film. A person stroking a cat sitting on a swivel chair became iconic as a villainous pose.
The new cats and Dogs movie also does this but in a more obvious and therefore humorous way. Another example of intertextuality was whenever a friend of my could finish the rest of his sandwich and it reminded me of the scene in Anchorman where Ron Burgandy cannot finish the rest of his borrito and so throes it away saying, " This borritto is delicious but it is filling!"
I decided to badly qoute this as my friend threw his sandwich into the bin - i was the only one who found this funny. Perhaps those that heard me couldnt remember this scene or mabye im just really bad at qoutes....
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